Marketing Mindset | Virtual Assistant for Photographers
This week I've been thinking a lot about marketing mindset. as small-business-owners, I think that word can feel ⚡️charged⚡️ with lots of preconceived strings attached.
lord knows I get that. I used to be reallllly sales and marketing adverse. but I've really taken time to sit with my discomfort & learn how I want to powerfully market myself as a woman + business owner.
And if I've learned anything, it's that it's important that we plug into what marketing means for us. how does our personality lend itself to good marketing? what do my clients need from me?
here’s some thoughts to invite you to examine your marketing mindset:
what happens if you reframe “marketing” as a conversation?
when we have conversations with people, we aren't trying to “sell them on helping us out”.
same goes for marketing.
while we wouldn't slide into someone's DM with a sales pitch for a MLM scam…. we might text our bestie a link to our newest fav thing:
"you have to try this new coffeeshop, it's THE. BEST."
when you sell to the person you want to work with, you are introducing them to something (conversationally) that could make their lives better. you aren't forcing, convincing or weaseling them into spending money for YOUR sake. and I think that is where our perspective gets mind-fucked sometimes. I invite you to examine any negative feelings you have about sales + adjust your marketing mindset.
you can make good money for your service
annnnnnd
predominately add a BENEFIT to your client's life
both things can be true.
and quite frankly (steps on soapbox) I think the reason we feel so limited is because society has told women they shouldn't be paid for their labor 🙊
okay that's all I'll say on that.
Have those conversations. Write that Flodesk email. Pitch yourself to leads. Stand on business in the IG caption.
You are not annoying for marketing. Do not make yourself small in sales. Your authenticity and personality are enough. Your service is good. Own it.
